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Media Kit
TREKKER MAGAZINE: OUR MISSION
The uniquely active culture of southern California’s South Bay lends
itself to the immense popularity of outdoor adventure and travel. The
people who live here find endless opportunities in their environment for
experience and inspiration; the area’s beaches, estuaries, and hills,
and the wider region’s deserts, rivers, and mountains foster a love
of the outdoors and a desire to explore. Through vivid images and vigorous
writing, Trekker Magazine captures this spirit and informs this culture
of adventure.
Published four times a year, Trekker Magazine is a seasonal, full-color
outdoor adventure and travel publication that entertains, motivates, and
enlightens its readers. Trekker Magazine is locally owned and independently
operated in the South Bay.
Trekker Magazine’s writers offer vibrant and refreshing first-hand
accounts of outdoor adventuring in their local terrain—as well as
tales of their travel excursions around the globe. Trekker Magazine is
geared toward both the armchair traveler and the full-scale adventurer
and prides itself on writers who live for the moment, are passionate about
their experiences, and enjoy passing firsthand knowledge on to their readers.
Each issue features photo galleries, trail reviews, local people profiles,
and travel essays. Various seasonal activities are also highlighted in
each issue; these topics include hiking, biking, running, as well as a
multitude of other sports such as snowboarding, skiing, rock climbing,
kayaking, seasonal hikes, and more.
Trekker Magazine is a FREE publication that can be found in retail stores,
restaurants, and other establishments throughout the South Bay cities
of Hermosa Beach, Manhattan Beach, Redondo Beach, and Torrance. Trekker
Magazine’s distribution is X copies per season (4X/year) with plans
to greatly increase.
And, to take advantage of the emerging popularity of electronic publications,
every issue of Trekker Magazine is downloadable in a convenient PDF format
from its website, www.trekkermagazine.com. Readers registered on the website
are informed via email each time a new issue is available.
Trekker Magazine provides an honest and unpretentious relationship between
its readers, advertisers, and contributors. We are dedicated to increasing
the marketability of your business or event through your advertising in
our magazine, so please don’t hesitate to contact us for more information.
THE SOUTH BAY
Lying on the outer edge of metropolitan Los Angeles, the South Bay got
its name from its geographic location on the southern shores of Santa
Monica Bay. Roughly 15 miles from central Los Angeles, the South Bay hosts
an immense population and great ethnic diversity. North of the South Bay
area lie the beaches of Venice, Santa Monica, and Malibu; south are Long
Beach and Orange County.
The South Bay has a strong and growing economy. Several large corporations
are headquartered here and countless others have major regional offices
in the area. In addition to the bustling commercial activity, the South
Bay’s beaches and other areas of natural beauty draw tourists from
all over the world. Locals and visitors alike enjoy miles of trails perfect
for hiking, trail running and mountain biking. And, of course, experts
and neophytes alike engage in the area’s traditional favorite sport,
surfing.
The South Bay is very much a part of the southern California region, which
is host to many destinations for outdoors adventure and exploration. The
San Gabriel, San Bernardino, San Jacinto, and Santa Ana Mountains are
all located within a two-hour drive from the South Bay, and the grand
Sierra Nevada Mountains are just a few more hours to the north. South
Bay residents routinely make the trek to Mammoth Mountain in the winter
for skiing and snowboarding and to Big Bear Lake in the summer for boating
and waterskiing. Catalina Island is just a 45 minute boat ride away—or,
if one is competing in the annual South Bay paddle race, a six (to ten)
hour journey.
SOME QUICK FACTS ABOUT THE SOUTH BAY (AND OUR READERS)
- Over 300,000 people reside within Manhattan Beach, Redondo Beach, Hermosa
Beach, and Torrance, with many more in the surrounding cities.
- Over 50,000 South Bay households have an income greater than $75,000 a
year.
- 40% of the population of the South Bay is between the ages of 20 and 44,
which is Trekker Magazine’s target readership
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